December 14, 2016 6:08 pm
Dubai (December 14, 2016) – MAG Property Development (MAG PD), the real estate development arm of MAG Group, today announced a partnership with pioneering wellness real estate and technology firm Delos™, to introduce to the UAE wellness inspired homes over the next five years. The first project to be carried out by the partnership will be the residences at “MAG of Life Creek Resort”, the world’s largest wellness concept in Dubai Healthcare City (DHCC) Phase 2.
Details were provided at a press briefing which was hosted by Moafaq Al Gaddah – Chairman of MAG Group, Talal Moafaq Al Gaddah – CEO of MAG PD and Alfredo Carvajal – President, Delos Signature.
The “MAG of Life Creek Resort” project will see MAG PD work with Delos to incorporate health and wellness elements into residences. The partnership also marks the official introduction of Delos’ science-based wellness technologies and solutions into the single family home market in the Middle East.
Spearheading MAG Group’s drive to be at the forefront of the real estate industry, MAG PD has identified the importance of health and well-being in homes. MAG PD CEO, Talal Moafaq Al Gaddah said: “The Delos partnership is a vital and important aspect of the MAG of Life™ Creek Resort project. The health and wellness innovations our organisations will introduce to the single family market together are unique and will help improve the health and wellness of people across the region. This partnership will bring added value to our projects, setting MAG PD aside from its competitors within the region’s real estate sector.”
Delos Founder and CEO Paul Scialla said: “MAG PD’s market-leading reputation and commitment to innovation and continuous improvement through its real estate offerings will provide long-term benefits to both customers and investors throughout the region. We look forward to working together to introduce Delos’ solutions to enable residents across the UAE to experience a state-of-the-art, wellness-curated and nourishing living environment, embedded in quality resident health and wellness.”
The wellness-inspired residences will be designed and engineered to enhance both physical and emotional well-being, through proprietary and patented evidence-based wellness integrations that utilise cutting edge health technologies, processes and materials. Technologies and other elements to be offered in the new line of homes include advanced air and water filtration systems and innovative lighting technologies, designed to help improve the mood, sleep patterns, and overall health of residents.
MAG PD’s new strategy responds to the increased consumer focus on health and wellness and the fact that people spend up to 90% of their time indoors. The MAG PD analysis indicates that the global growth of health and wellness market consumer healthcare is $502 billion. The market is forecast to grow by almost 50% to $737 billion over the next five years.
The company recently launched its new division, MAG of Life™ in response to market demand, which focuses on the quality of air, light, and ergonomics in the built environment. MAG PD has identified these elements as essential for improving quality of life, and effective delivery of them as the future of residential property. The MAG of Life Creek Resort project is the first of many to be announced in the coming months.